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Radio ratings – Melbourne: Triple M breakfast reclaims FM breakfast crown from Mix101.1

Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)

Melbourne total people share Mon-Sun. Source: GfK (click to enlarge)

Triple M’s breakfast team of Eddie McGuire, Mick Molloy and Luke Darcy has reclaimed the FM breakfast crown in Melbourne after losing it to Mix101.1’s Breakfast with Chrissie and Jane in the last ratings period.

The Triple M breakfast show had an audience share of 8.5 per cent, an increase of 1.4 share points, while its closest rival Mix101.1 had a share of 7.3 per cent, posting a decline of 0.2 share points, according to numbers from GfK.

FoxFM’s breakfast duo of Fifi Box and Dave Thornton posted their first audience increase for the year. The show took an audience share of 7 per cent, up by 0.4 share points from the last ratings period.

Overall, the Australian Radio Network’s Gold tied as most popular FM station alongside Triple M. Gold’s audience share declined by 0.3 share points to a share of 7.6 per cent while Triple M boosted its share by 0.9 share points.

Southern Cross Austero’s FoxFM was the next most listened to Melbourne FM station with an audience share of 7.2 per cent up from last ratings period share of 6.9 per cent. Mix101.1 remained static sitting on its share of 7.1 per cent while Nova 100 and smoothfm 91.5 both declined by 0.2 share points to sit on an audience share of 6.7 per cent.

The Monday to Friday data pushes Gold into second place with Triple M having an audience share of 7.9 per cent compared to Gold’s share of 7.7 per cent.  It also separates Nova and smoothfm with Nova having a slightly higher audience share of 6.8 per cent while smoothfm had a share of 6.6 per cent.

In drive, Nova Entertainment’s national syndicated program with Kate, Tim and Marty continues to hold onto its FM ratings crown after boosting its share by 0.9 share points to 9.4 per cent.

Its closest rival, FoxFM’s drive show with Dan and Maz also boosted its share which was up by 0.7 share points to sit at 8.9 per cent.

Melbourne radio ratings: Mon-Fri share and Breakfast (click to enlarge)

Melbourne radio ratings: Mon-Fri share and Breakfast (click to enlarge)

Fellow Southern Cross Austero network Triple M saw its drive time lineup, which includes Rush Hour from 3 to 5pm and The One Percenters with Matt Tilley and Joe Hildebrand from 4 to 6pm, boost its share by 0.3 share points to 7.6 per cent.

Mix101.1′s national syndicated show with Tim ‘Rosso’ Ross saw its audience decline slightly by 0.3 share points to sit on a share of 7.2 per cent.

In the AM market, the fight between 3AW and ABC774 saw the ABC station take the top position overall, having been pushed from the top of the ladder in the last ratings period. ABC774 had an audience share of 13.1 per cent with 3AW not too far behind with an audience share of 12.8 per cent.

ABC774 also took the AM breakfast ratings crown with a share of 17.2 per cent for red Symons with 3AW’s Ross and John pushed into second place with a share of 16.6 per cent.

In the drive timeslot, ABC774 continued to beat 3AW with an audience share of 10.6 per cent compared to 3AW’s share of 10.3 per cent.

Miranda Ward

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