Live blog: Wednesday, August 6

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

5:22pm – Freeview is set to announce it will roll out its much delayed HbbTV service on September 2, as the TV industry pushes to keep up with consumer consumption habits.

3:57pm – Carlton and United Breweries (CUB) has confirmed that chief marketing officer Peter McLoughlin will leave the business on September 1 for health and personal reasons. Details here.

3:27pm – Don’t forget to check out the FYI section which has a host of stories in it today including: SBS commissions new Australian drama series The PrincipalKey Labor strategist joins Hawker BrittonSydney agency Workshop wins Sirens Round 2Medibank Private appoints BWM Melbourne to develop campaign for share offerQMS and Manboom announce strategic partnershipRed Cross to review 100 years of marketing at ADMA event in Brisbane; and, Social enterprise names GTI Tourism as Australian PR agency after competitive pitch.

1:22pm – At 2pm we’ll be diving into the debate around native advertising in live video hangout with head of strategy at Foundation and senior consultant with Trinity P3 Rachel LonerganTim Duggan from The Sound Alliance, which uses native advertising across its suite of youth-oriented websites, and Media Watch host Paul Barry. Questions can be left on the post’s comment thread or via Twitter using the hashtag #nativedebate.

1:10pm –  Big breaking news in the media agency space with Carat Sydney to see a major leadership shake up. Full story here. 

12:40pm – There’s some new creative around this morning, including a new ad from Bankwest, the first work from Soap Creative for ING Direct and the spring/summer campaign for Myer.

12:14pm – Marketing the name of a parent company, in addition to those of its public-facing brands, helps build trust with consumers and creates loyalty across its product portfolio, Unilever and P&G have claimed. Read the story here

11:49am – Mumbrella is holding a video hangout this afternoon to discuss the issue of native advertising, and whether it is the saviour of publishers or a threat to editorial integrity. Questions can be left on the post’s comment thread or via Twitter using the hashtag #nativedebate.


10:47am – TV ratings are in, and whilst The Block and X Factor were battling for top spot at 7.30pm, Ten’s Save with Jamie struggled losing 1,000 viewers from last week and coming fifth in the timeslot behind SBS.

10:17am – Teenage Mutant Ninja Turtles director Michael Bay has spoken out about the blunder which saw the film company Paramount promoting the film with a poster of the turtles jumping from an exploding building announcing it was coming on September 11.

He told Entertainment Tonight it was “silly, dumb and a mistake” adding he had not had the poster shown to him for sign off before it was released. 

9:38am – The NT News is at it again, this time its super croc v mega shark in a battle to the death.


8.50amSydney Morning Herald columnist Mike Carlton has resigned

8.23am – Good morning, here’s what’s been happening overnight internationally:

Mumbrella Asia: BBH global boss Gwyn Jones to leave after 27 years as Hegarty and Bogle step back

“A change of guard at one of the world’s top creative agencies, Bartle Bogle Hegarty, is to see global boss Gwyn Jones leave the company where he started his career 27 years ago.

He is to be replaced by Neil Munn, a former global marketing director at Unilever, who has been BBH’s group COO since 2012. Munn will take on the job title of group CEO.”

AdWeek:  Bret Michaels Is the Newest Endurance Test for Nissan’s Commercial Vans in Viral Clip

“This fun clip of glam rocker and reality TV star Bret Michaels performing a high-octane take on the ’80s ballad “Endless Love” as a paean to Nissan’s commercial vans is approaching 1.6 million YouTube views in its first week.

Putting an aging star in a wacky b-to-b truck ad recalls Jean-Claude Van Damme’s mega-viral Volvo outing from late last year. Here, however, Michaels doesn’t attempt to do a split between two Nissans (and, conversely, we’re probably lucky that Van Damme didn’t sing).”

The Guardian: BBC investigates Top Gear after Jeremy Clarkson gaffes

“The BBC’s TV chief has ordered a sweeping internal investigation into Top Gear amid concerns about racism and offensive gaffes on the show.

The review of the show’s culture and practices, ordered by BBC director of television Danny Cohen, follows controversial presenter Jeremy Clarkson being given a final warning over his behaviour on the BBC2 programme.”

The New York Times: Rupert Murdoch’s Fox Withdraws Bid for Time Warner

“Rupert Murdoch‘s 21st Century Fox said on Tuesday that it was withdrawing its $80 billion takeover offer forTime Warner, after being unable to convince its fellow media giant to begin merger talks.

The withdrawal of the offer, only three weeks after making it public, is a rare deal-making defeat for Mr. Murdoch, especially after pursuing the biggest target of his decades-long career as one of the savviest of media moguls.”

Campaign: Virgin Atlantic turns to Adam & Eve/DDB ending RKCR/Y&R’s 20-year run

“Virgin Atlantic, the airline founded by Richard Branson, is set to appoint Adam & Eve/DDB, as it terminates its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

The airline notified RKCR/Y&R of its decision to end its relationship yesterday afternoon following a five-month review process handled by Creativebrief. Abbott Mead Vickers BBDO was also told that it had not made the final cut. It is understood that the final agency on the shortlist The Brooklyn Brothers has not won the account.”


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