Myer kicks off spring/summer campaign as stalled pitch enters second year
Myer has kicked off its 2015 spring/summer campaign with a beach themed campaign shot in Fiji and created by Ogilvy Melbourne.
The launch of the campaign comes as the stalled Myer creative pitch enters into its second year. In December the retailer shortlisted Badjar Ogilvy and Clemenger Melbourne, however no progress has been made since and with John Joyce, head of marketing, departing in May and his replacement Daniel Bracken yet to take on the role.
The ‘Ninety Days of Summer’ campaign features a team of models, and Myer ambassador Jen Hawkins, who showcase Myer’s new season looks and trends.
https://www.youtube.com/watch?v=NsAxZNpww9k&feature=youtu.be
The forecast for Spring/Summer 2015 looks somewhat dull.
Good to know Myer connects more deeply through their understanding we live in a warm climate.
Unfortunately the call to action is to go to the online store which is still a disaster. Just for the heck of it I visited the Myer website and looked for knitwear (random). There are 514 items to look at – 43 pages. NO ONE WILL LOOK AT THAT.
Plus, most of it is low-end rubbish you can buy from ebay for less money.