Live blog: Wednesday, July 23

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

3.28pm – Our video hangout with Private Media’s new venture The Mandarin, which looks at the public service, has just wrapped up. You can watch the discussion here. 

1.26pm – Nine’s reality TV boss Adrian Swift has admitted he felt Monday night’s finale of The Voice “deserved” a bigger audience and has promised to “refresh” the format ahead of its 2015 return. Read the full story here.

1.19pm – The agencies battling it out for the Budget Direct creative account. For all the details on who click here. 

12:23pm – An ad for video game Watch Dogs (the one which sent ticking safes to journos, and got the bomb squad called in) was hauled in front of the ad  watchdog for glamourising guns.

11:46am – When asked about the ongoing debate around the Cannes Lions awards a panel of new business experts have suggested agencies need to look beyond just creative awards to culture and effectiveness measures to boost their credentials.

10:12am – TV ratings are in, and whilst Seven and The X Factor won the night it was ten and Masterchef which walked away with the demographic gold last night, whilst Nine saw an improvement for Hamish and Andy.

9:27am – Once again the 24-hour news cycle see a key word omitted from a news ticker. Ironically this time it’s ‘horse’.

queen tests positive for morphine

8.17am – Here’s what’s broken overnight internationally: 

Mumbrella Asia: VW tells India its new Polo ‘Feels that good’

“DDB Mudra has launched a campaign to introduce the new Polo to India, with the proposition that the car ‘Feels that good’.

The ad tells the story of two brothers, the younger of which always gets hand-me-downs from his cooler older brother, until they grow up.”

The Guardian: MH17: my error of judgment, by Sky News reporter

“Journalists spend most of their working days in familiar environments. For me, that mainly means the Sky News studio in London, following a well-worn routine: interviews, breaking news, discussions.

But our job also requires that we confront the unfamiliar and, occasionally, the unsafe. In my greener days that meant Afghanistan, Iraq, Lebanon, Libya and many other places besides.”

The New York Times: Netflix, Growing, Envisions Expansion Abroad

“Netflix made its first splash in original programming with “House of Cards,” the political drama focused on Washington. Next up, “House of Versailles”?

That was the strategy that Reed Hastings, chief executive of Netflix, jokingly tried to hammer home on Monday as the company made clear that as growth in the United States matures, it has set its sights on international expansion.”

Mashable: Apple Ad Promotes the Macbook Air as ‘The Notebook People Love’

“Apple sticks to a straightforward product message with its latest ad, “Stickers.”

The 30-second spot features a montage of Macbook Airs customized with stickers ranging from Walter White to a kitty to Snow White to Homer Simpson. The visuals are complemented by some cool synth music from Hudson Mohawke.”

7.50am – The New Biz Breakfast Series, from Mumbrella’s sister title The Source, is getting under way at the Establishment in Sydney. First up is William Leach, talking about new business pipelines.

The New Biz Breakfast Series


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