Live blog: Wednesday, September 3

Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.

Top Stories:

1:57pm – Meat & Livestock Australia has handed its flagship lamb campaign to The Monkeys

11:10am – M&C Saatchi has made yet another hire, appointing Ogilvy & Mather’s global planing partner Kate Smither who had a hand in the Real Beauty Sketches campaign, for its Sydney office. 

9:41am – In an opinion piece today Rakhal Ebeli argues native advertising is helping to purify the editorial environment, which has been subjected to commercial pressures for years.

8:20am – Good morning, here’s what’s been happening overnight internationally:

Marketing Magazine: Charles Dance offers comedy turn in faux-rousing Rugby World Cup 2015 speech

“The classic scene is set: Charles Dance in full Shakespearean mode, issuing a rousing speech to the England rugby team, “Cry God for Harry, England, and Saint George!'” and all that. Except there is a Welshman sat in the dressing room.

The comedic film proceeds to show Dance address rugby players from all around the world, not to mention hot-dog sellers, lycra onesie-wearers and bemused Milton Keynes residents, to promote the sale of tickets for next year’s Rugby World Cup in England.”

Mashable: The Top 10 Viral Ads of August

“It’s no surprise that August’s most viral advertisement centered on August’s most viral charity stunt: the ALS Ice Bucket Challenge.

Fox’s Simpsons-themed contribution to the massively successful charitable campaign garnered more than 17 million views and counting since it was posted on Aug. 26.”

AdWeek: Gorgeous New Food Ad From Britain Will Make You Very, Very Hungry

“It’s kind of obvious why humans are obsessed with food. It’s delicious. It makes us feel good. And well, it keeps us alive.

It seems rather simple to sell food, and it is. But as with any advertising, there’s good and then there’s great—and great food-porn ads are really, really great. They make you salivate and possibly lick the screen.

The latest in mouth-watering ads comes to us from Britain’s RKCR/Y&R for Marks & Spencer. It’s laden with all the drool-inducing techniques characteristic of good food spots—close-ups, slow-motion and time-lapse shots that all blend together to a perfect medley of deliciousness. “

Campaign: EA develops Gone with the Wind-inspired social media sitcom for The Sims 4

“Electronic Arts has launched a real-time, social media sitcom to promote the launch of ‘The Sims 4’.

The sitcom, developed by MediaCom Beyond Advertising in collaboration with the content agency The Wagon, will feature four main characters, and tell the story of two men, a woman they are interested in, and an interfering friend.”

The Huffington Post: August’s Funniest News Bloopers

“Who’d be a live news reporter, eh? There’s all those annoying videobombers, faulty sound equipment and pesky cameras to deal with. Not to mention words and sentences.

So sit back and enjoy News Be Funny’s round-up of August’s finest news fails. Or to put it another way: watch what happens When News Goes Wrong…”



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