Living the brand; discarding the brand

While it’s always a delight to see a frontline staffer living the brand, the Coca Cola company might want to suggest to its delivery drivers that after enjoying a delicious Mother energy drink, ostentatiously throwing it from the vehicle’s window isn’t quite such a good look for the brand.

topics Coca Cola Mother

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Comments: 2

Sarah 13 Apr 11

Ambient media.

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The Albatross 13 Apr 11

Where most of CCA’s plastic pollution ends up: http://www.google.com.au/image.....bage+patch

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