Lizzie McManus joins Bastion EBA as head of brand experience

Bastion EBA has appointed Lizzie McManus as head of brand experience.

The appointment comes after Bastion EBA announced it had diversified its offering to include creative and brand strategy.

Lizzie McManus has joined Bastion EBA from MKTG

McManus joins from MKTG where she spent over two years as group account director. She has previously worked at One Green Bean, M&C Saatchi Sport & Entertainment, and live music producer Secret Sounds.

Bastion EBA general manager, Matt McCann, said in a statement: “As our business has evolved over the past 12 months, it has been critical to identify the right team aligned to our future business model.

“We have the absolute pleasure of welcoming Lizzie McManus to the team in a newly-created role based in Sydney. Lizzie will be responsible for our business nationally and, with her background, allows us to bring together all facets of the experiential experience.

“Lizzie brings awesome global and local expertise which is going to be brilliant for our team to tap into.”

Bastion EBA has also appointed Mitch Crowe-Hardy as brand strategist.

Crowe-Hardy has joined from The Projects where he was a senior creative strategist. Prior to that, he was at Y&R as a strategic planner and Hatchd as user experience planner.

Mitch Crowe-Hardy has also joined Bastion EBA

McCann added of Crowe-Hardy’s appointment: “We’re delighted to have Mitch join the team and bolster our creative thinking. As our business continues to grow from an experiential perspective, Mitch’s expertise will assist us to deliver high quality thinking from start to finish.”


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