Bastion EBA expands its service offering adding creatives and brand strategists to the team

Bastion Collective’s experiential and sponsorship agency, Bastion EBA, has expanded its service offering, making it “a strategic brand and commercial agency that delivers exceptional experiences”.

The agency has added a team of creatives and brand strategists to its ranks to execute the new range of services.

Bastion EBA has expanded its service offering

Bastion EBA has also recently moved into the Bastion Collective’s new flagship office in Sydney, enabling it to leverage the capabilities of creative agency, Banjo, and data and analytics arm, Stable Research.

Bastion EBA general manager Matt McCann, who joined the agency in November last year, explained the move to diversify its services.

“Over the past six months, the agency has created a national team of 25 specialists across strategy, creative, commercial and experiential with a laser focus on having the customer front and centre,” McCann said.

“We spent a lot of time earlier in the year listening to our clients and scoping the market before implementing a revised structure and strategy going into 2019 and beyond. This has manifested with a completely new approach to our strategic thinking and building a team passionate about our clients’ business no matter the size. Not to mention being able to tap into the expertise of our sister agencies across the Collective which are now all in the same building. We can now completely deliver on the term ‘full-service’ for our clients.”

McCann also went on to explain that clients appreciated the new brand and commercial services, because it gave them more control over their customers’ environment during their brand experiences.

“What we’re seeing is that clients benefit hugely when they can interact with people amongst their target audience and control the environment,” he said.

“Brands can control how people feel, from the moment they enter, to when they leave. They can truly immerse customers and activate all of their senses in an unforgettable way that creates a lasting brand impact. Then we turn impact into a data point that extends the customer journey for a much longer timeframe post-event.”

Bastion EBA CEO, Simon Garlick, added: “We have a rich history in sport and sponsorship which will continue unabated, but now we have a diverse, national skill base that delivers so much more than that every day.”

In 2018, Bastion Collective acquired a majority stake in the ad agency Banjo, and took over Stable Research. Last year, the group also opened two new agencies, Bastion Engage and Bastion China.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.