Local communications agency success story expands into the US

Independent communications agency EVH is expanding into the American market and has tapped one of its star players to lead the move.

Pete Harrison, currently strategy director, will become vice president and head of strategy and growth and relocate to Los Angeles.

Pete Harrison and Emma van Haandel

Pete Harrison and EVH founder Emma van Haandel.

Harrison has more than two decades’ experience in media, entertainment and technology and has held senior leadership roles at NBCUniversal, Salesforce and News Corp Australia’s Medium Rare.

“After considered regional market planning for the next phase of growth for EVH, our direction to expand into the US is based on the realised potential of the agency and the work we do with our client partners,” he said.

“With the US at the forefront of advanced trend application, we have recognised the value for our team and client partners to be part of that as we head into the future.”

Founded by Emma van Haandel, who founded the agency in 2004 and is its managing director, said: “EVH have been activating in the US on behalf of our Australian clients since the agency’s inception 19 years ago.

“Having a permanent office in Los Angeles will further expand our already solid network and surface growth opportunities for our clients. We also anticipate that US brands looking to enter and grow in the Australian market will benefit from the unique hybrid nature of the Australian and New Zealand markets ahead of expansion into the wider APAC region.”

Harrison and van Haandel will continue to work closely to expand the agency’s service offering.

Foundation clients of the US business include wellness brand Manna Vitality, fashion designer Alex Perry and designer Haydenshapes.

Some of the clients on EVH’s books are Aesop, Bang & Olufsen, Chanel, Gucci, Jaguar Land Rover, Moët Hennessy, Van Cleef & Arpels, and Zegna.


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