Long-awaited radio ratings revamp underway
Commercial Radio Australia has recruited the first Sydney-based panel of participants to wear electronic watch meters to capture their radio listening in the latest stage of the overhauled hybrid GFK Radio360 audience measurement system rollout.
Panel members will wear the GFK MediaWatch, which use audio matching to identify when wearers are listening to a radio station The devices are also equipped with heat and motion sensors to confirm the watch is being worn.
