Lorna Jane marketer takes the reins at Entain

Kalila Welch

October 16, 2023 10:39

Mel Kenneday has stepped into one of the industry’s biggest marketing gigs, taking on the chief marketing officer role at sports betting conglomerate, Entain.

The former global head of brand at Lorna Jane stepped into the role this month, following the departure of James Burnett in September.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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