Lovatts Media launches magazine store
Publisher Lovatts Media has launched an online magazine subscription store, allowing readers to shop its selection of mindful magazines.
Lovatts’ portfolio includes Breathe Magazine Australia, Teen Breathe, Audrey Daybook, Nourish, and Lovatts Inklings.
Lovattsmagazines.com.au will offer consumers direct-from-publisher savings on subscriptions and access to exclusive pre-orders for new issues.
Lovatts Media CEO Rachael Northey said the lifestyle division for the publisher had been growing consistently since its launch.
“In 2016, Lovatts Media launched its lifestyle arm with Breathe Magazine which proved to be a great success in inspiring mindful living and wellbeing, just as a more conscious way of life began to gain momentum in the wider community,” said Northey.
“Since then, Lovatts Media has remained at the forefront of the mindfulness category with the continuous expansion of our lifestyle magazine portfolio. Our vision as a business is to lead the way in enabling the whole community to adopt a more conscious approach to living by delivering premium bespoke content and inspiration.”
Readers will also be able to use the store to access previous single issues to expand their collection and further explore their interest in mindful living via insightful, inspiring and evergreen content.
“Our ultimate goal with launching LovattsMagazines.com.au has been to create a single destination for our readers and greater community to conveniently discover a source of mindful inspiration that is relevant to their interests and needs,” said Group Marketing Manager, Kirrilee Taylor.
“We identified a gap in the market for premium mindful living publishing. We’re thrilled to have launched this website and unique offering to consumers. As we continue to expand our mindful brands and titles, our readers can be confident of discovering relevant mindful inspiration sourced from one destination to continue on their journey to living their best life”.
