Lovatts Media launches teen-focused print title, Teen Breathe

Lovatts Media has launched a new mindfulness and wellbeing magazine for Australian teenagers, Teen Breathe Magazine.

The title – which has been dubbed the sister of Lovatts Media’s Breathe magazine – will cover topics such as sport, crafts, health and friendship, and will aim to be ‘go-to-guide’ for young Australians.

According to a release, the Lovatts Media team noted a gap in the market for a magazine which inspires and educates teenagers, with editor Madison White arguing young Australians “need” a magazine like Teen Breathe.

“Teen Breathe offers a whole new way of looking at the world all the while celebrating individuality and all the little things that make us unique,” White said.

“It’s authentic, relevant, and unlike any other teen magazine in the marketplace,” Madison said, adding, “I only wish something as profound as Teen Breathe existed when I was a teenager!”.

Hayley Mein, marketing and communications manager at Lovatts Media told Mumbrella Australia needs an “antidote” to the restlessness caused by hours at a computer.

“We believe tweens and teens need to unplug from the demands of 21st century technology and partake in an offline tactile experience,” Mein said.

“There are many past icons in the teen magazine market. All these titles helped their generations transform by providing them timely advice and guidance. We hope Teen Breathe is that magazine for today’s youth, who need guidance on how to be happy, brave, kind and be themselves in a very different world to the world that existed just 10 years ago.”

When asked how Lovatts Media would generate revenue, Mein said newstand sales and subscriptions were the backbone of Lovatts Media’s publishing model.

“We believe magazines shouldn’t be heavily diluted by ads and that readers shouldn’t have to flip through 20% of the magazine to receive content. Lovatts Media seeks brands that we know our reader will want to engage with, it’s about recommending brands we know and trust,” she said.

Mein added the first issue of Teen Breathe magazine would be advertising free, and would feature origami, letter writing and sticker activities.

Teen Breathe Magazine Australia is on sale from today at newsagents and Woolworths and will run bi-monthly.


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