Love wanes for Married at First Sight as dating reality show dips below 1m viewer mark

Married at First SightNine’s reality dating show Married at First Sight has dipped below the 1m viewer mark for the first time, with the show’s fourth episode watched by 971,000 metro viewers.

Last week the show, which airs in the 8.40pm timeslot, grabbed a metro audience of 1.116m. Last night’s episode was the second-most watched show amongst all the key advertising demographics (16-39, 18-49 and 25-54) while Ten’s Masterchef was the most-watched show.

Ten’s cooking reality show was the most watched non-news show of the evening, pulling in a metro audience of 1.135m in the 7.30pm timeslot, up on last week’s audience of 1.084m.

Nine won the night with an audience share of 19.7 per cent, just ahead of Seven’s share of 18.7 per cent as Ten claimed third place with a share of 16.4 per cent. The ABC managed a share of 16.1 per cent.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.