Luminary hires Greg Baxter as CX director
Digital agency Luminary had hired Greg Baxter as CX director.
Baxter joins from Dearvo where he was its Sitecore sales and strategy lead. Baxter also worked for Sitecore from 2012 to 2017, leaving as the APAC territory lead for business optimisation services.
Baxter has joined Luminary to expand its Sitecore capabilities
Sitecore is a content management platform which also provides multi-channel marketing software. Luminary has hired Baxter to leverage his experience with the platform and expand its website service offering.
Luminary CEO, Marty Drill, said in a statement: “Over the past 20 years we have established a strong reputation for our technical capabilities. Greg brings a unique depth of experience in the
strategy side of Sitecore, which provides the perfect complement to our developer team and will assist our clients in maximising the value of their investment in the platform.”
Baxter said of his appointment: “Luminary has the DNA to be the best Sitecore partner in the region. The agency’s strategic, design and technical smarts are the ideal complement to Sitecore’s powerful optimisation capabilities. So many Sitecore users have barely scratched the surface of what it’s capable of. Our goal is to help people realise its potential and roll out best practice solutions that optimise the platform from the outset – no more mythical ‘Phase Two’.”
Recently, Luminary was appointed as the digital agency of record for The Heart Foundation, tasked with building its new website.
