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Lush to stop posting on select social media accounts

Cosmetic retailer Lush will stop posting on its Facebook, Instagram, TikTok and Snapchat accounts from this Friday, 26 November, including those in Australia.

The accounts will still exist but the brand will no longer post on them to protest the impact on users, naming the Facebook whistleblower as the catalyst.

Lush will still be posting on its Twitter and YouTube accounts.

Customers will still be able to get in contact with Lush customer service through the four platforms, however, Lush plans to set up an automated messaging system in the future informing customers about the policy and to seek other channels of communication.

In a statement on Lush’s website, Lush stated: “Our resolve has been strengthened by all the latest information from courageous whistleblowers, which clearly lays out the known harms that young people are exposed to because of the current algorithms and loose regulation of this new area of our lives.

“We wouldn’t ask our customers to meet us down a dark and dangerous alleyway – but some social media platforms are beginning to feel like places no one should be encouraged to go. Something has to change. We hope that platforms will introduce strong best-practice guidelines, and we hope that international regulation will be passed into law. But we can’t wait. We feel forced to take our own action to shield our customers from the harm and manipulation they may experience whilst trying to connect with us on social media.”

Lush CDO and product inventor Jack Constantine said: “As an inventor of bath bombs, I pour all my efforts into creating products that help people switch off, relax and pay attention to their wellbeing. Social media platforms have become the antithesis of this aim, with algorithms designed to keep people scrolling and stop them from switching off and relaxing.”

Back in 2019, Lush UK made a similar move to switch off some of its socials, which was met with both criticism and praise from the industry.

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