Lynx Black tells men to ‘bring the quiet’ in new campaign from BBH London

Lynx is asking men to be more “understated” in a new campaign for Lynx Black, as the brand reaffirms its position as a “total grooming suite”.

Created by BBH London, the campaign targets the “over-the-top” nature of Australian culture, and encourages men to “bring the quiet” with their new, more “subtle” fragrance.

The campaign consists of a 30 second spot that will play on Free and Pay TV, backed up by a 60 second TVC to play across Youtube.

https://www.youtube.com/watch?v=Y4-V50kM6xI