Cricket Australia sponsors slow to jump on team’s Cricket World Cup victory

Cricket Australia’s sponsors have been slow to jump on Australia’s Cricket World Cup triumph, with big brands including Commonwealth Bank, Bunnings Warehouse and Coca Cola notably absent from the celebrations.

The game was the most watched TV event of the year so far with 2.223m viewers, something sponsors were quick to capitalise on, whilst Facebook has said 3.7m people were involved in conversations on the social media site globally about the match last night, with 9.3m interactions.

This morning’s newspapers carried no tactical advertising around the game, despite extensive editorial coverage in the News Corp titles, with Fairfax’s papers going to press before the match finished due to early deadlines.

However, one of Cricket Australia’s main sponsors, Victoria Bitter, was quick to respond on social media, posting this The Castle inspired image and some integration in TV coverage post match:

Victoria Bitter congratulate Australia on World Cup win on Facebook and Twitter

VB cricket world cup facebook post win

The beer was poured over the trophy by players after the presentation:

Finally, Shane Warne continued the conversation about drinking… perhaps for a little too long:

Whilst it didn’t take to social media to share its congratulations team sponsor Gatorade also enjoyed exposure, with coach Darren Lehman being covered in the sports drink:

lehman gatorade cricket world cup fox sports


And taking pride of place in the post-match press conference:


Another CA sponsor, Bet365, got a Twitter post away about the victory:

Bet365 twitter cricket world cup post

World Cup sponsor Hyundai waited until this morning to share this post on Facebook:

Hyundai congratulate Australia on World Cup win on facebook

CA sponsor, sports equipment brand Asics, also jumped on the World Cup Final’s many hastags:

ASICS congratulate Australia on their Cricket World Cup Win

CA Qantas was quick to update its cover photo on Facebook:

QANTAS congratulate the Australian Cricket Team on their World Cup Win

WeetBix, another CA sponsor, were also quick to capitalise on the victory:

Weet Bix congratulate the Australian Cricket Team on their World Cup Win

World Cup sponsor Reebok also shared its congratulations:

Reebok congratulate the Australian Cricket Team on their World Cup win.

As well as another World Cup sponsor, motor oil producer Castrol:

Castrol congratulates the Australian Cricket Team after their World Cup Win.

While another official World Cup sponsor, airline Emirates, shared an image of a couple of flight attendants celebrating with the team:

Emirates celebrate Australia's Cricket World Cup win.

And fast-food chain KFC tweeted their congratulations:


KFC congratulate Australia on World Cup Win.

Other Cricket Australia sponsors include Bupa, Coca-Cola, Milo, Toyota, Commonwealth Bank, Bunnings, OPSM, Bet365, Hardy’s and Toyota.


Since this story was posted, Commonwealth Bank has congratulated the Australian team on Facebook.

Commonwealth Bank posts on Facebook congratulating the Australian World Cup Cricket win.


 Sam Buckingham-Jones


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