F.Y.I.

MacLeay offers $25k scholarship for advertising diploma

Macleay College is offering students the opportunity to win a scholarship for its diploma of advertising, a one year course valued at $25,600.

The announcement:

Macleay are offering young people the chance to win a fully paid Advertising diploma worth $25,800. The scholarship covers all of the costs of the course for one year.

Student’s can apply by submitting an exceptional level of creative thinking. More information and submission criteria click here.

The deadline for submissions is 6pm Friday, 24 January, 2014.

To apply, you must submit the following pieces of work:

1. An exceptional piece of creative work (or documentation thereof). This can be a painting, sculpture, digital art, design project, performance, or a story, essay, article or blog or any other communication format.
2. An essay of no less than 1,000 words explaining why you are passionate about advertising, and why you feel you deserve to receive the advertising scholarship.
3. Present an original print advertisement (A4 PDF file) to sell plain and simple drinking water. This must include a key visual, a headline, body copy, product logo and a call to action. The advertisement can be presented as a sketch or Photoshop mock-up.
4. Include a written rationale to support your print advertisement. This should include a description of the concept and the target group that the product is to be sold to, as well as suggestions where the advertisement would be best placed (in which magazines or newspapers, or in which locations and markets).
5. All documents should be compiled into one A4 PDF document with a minimum resolution of 150dpi.

You can email the your PDF document to ithomson@macleay.edu.au or print them out and post them to Ian Thomson, Macleay College, Level 2, 28 Forveaux Street, Surry Hills 2010.

The Rules:

1. The winner must enrol at Macleay as a full-time student in Trimester 1 2014 and pass the first 8 units of the 12-unit Diploma (the normal academic progression) by the end of the second trimester of 2014. Having satisfied those requirements, they will receive their scholarship.
2. The scholarship is worth $25,600.
3. The winner will be used in future promotion of Macleay College scholarships including articles and images.
4. The scholarship is open to applicants for the Macleay College Diploma of Advertising.
5. Entries close 6pm Friday, January 24, 2014.
6. The winner will be judged by the Dean of Macleay College and the Head of Advertising. The winner will be announced on January 31, 2014.

Source: Launch press release.

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