Macleay College works with ghg against shark culling

Macleay College Advertising students and communications agency ghg have partnered to create a campaign against the shark culling policy in Western Australia. The students created a campaign brief with ghg and pitched their ideas to a panel of judges.

The announcement:

Independent education provider Macleay College partnered with leading Sydney agency, ghg, on a creative project around a campaign to build awareness on the controversial Shark Cull policy in Western Australia.

The policy, which has received a storm of media attention, employs an extreme approach to reducing fatal shark attacks. Macleay College Advertising students joined the debate by working with account executives at ghg to prepare a campaign brief and then pitch concepts for a ‘No Shark Cull’ campaign to a panel of industry judges including, ghg Creative Director, Tim Brierley, The Greens Member for Waverly, Dr Mejreen Faruqi and AAMI and Bingle Executive Manager, Richard Riboni. The winning team’s campaign encouraged people to think about the fact that taxpayer funds were contributing to the slaughter of sharks.