Mad Mia

You may have noticed the ads for Madison Cookware on this site over the last couple of days. Perhaps you even clicked through, to discover Us / Razor’s latest work for SBS’s Mad Men.  

The provocative statement “The only thing that cooks better is a woman,” was a major clue that all was not as it seemed, while the company name was another.

It did trip up Mia Freedman though, who thought it was for real. The former Cosmo editor was somewhat outraged, taking to her Mamamia blog to tell readers:

“This isn’t a funny ad. IT’S DEADLY SERIOUS.”