MAFS leaves Idol and Survivor at the altar as Nine wins launch triple-header
Nine’s new season of Married at First Sight (MAFS) premiered to 840,000 metro viewers on Monday, while Seven’s Australian Idol and Ten’s Australian Survivor had softer launch performances.
With tentpole programs launching on each of the main networks, Monday had one of the most competitive nights so far this year.
Married at First Sight
While the MAFS launch topped the evening in entertainment and won all three key advertising demos, it witnessed a decline in launch night ratings compared to previous years, down on 869,000 metro viewers in 2022, 964,000 in 2021, and 1.154 million in 2020.
Ten’s Australia Survivor: Heroes versus Villains brought in 447,000 metro viewers for its premiere. The show also launched on the same night as MAFS last year, but attracted 608,000 metro viewers. The 2021 premiere aired to average 752,000 metro viewers, while it aired to 624,000 metro viewers in 2020.
Meanwhile, Seven’s revival of Australian Idol drew in 413,000 metro viewers. This is the show’s first reappearance since 2009 on Ten. Seven launched The Voice: Generations on the same night as MAFS and Australian Survivor last year, with 529,000 metro viewers tuning in to the show.
Following MAFS, second in Monday entertainment was Back Roads season nine on ABC with 527,000 metro viewers. It is followed by The Chase Australia on Seven with 515,000.
Media Watch on ABC brought in 508,000 metro viewers, while Seven’s Home and Away aired to 505,000 metro viewers.
The #1 news program on Monday was Seven News with 900,000 metro viewers, followed by Seven News at 6:30 with 892,000, Nine News at 6:30 with 794,000 and Nine News with 760,000.
Nine network won the overall share with 32.4%, followed by Seven with 23.9%, ABC with 18.9% and Ten with 17.5%.
The top primary channel was Nine with 25.6%, but the top multichannel was 7Two with 3.4%.
In the latest Daily Consolidated Total TV Report for 23 January, Seven News at 6:30 was the #1 program nationally across linear, with 1.411 million viewers, including 37,000 on BVOD and an uplift of 3%.
However, the program with the biggest uplift was Ten’s The Bachelors with an uplift of 54% and a total of 593,000 viewers overall, and BVOD audience of 152,000 nationally.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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