Mag sales execs to be clued in on selling to media agencies

Magazine media sales executives are being offered a chance to hear insider tips from media agencies on how to sell to them as part of a day-long training event organised by industry body Publishers Australia.

The media sales day held at the Hilton Hotel in Sydney takes place next Tuesday May 14 and is presented by Ryan Dohrn, CEO of US marketing strategy company Brainswell.

As well as the media agency summit, the day focuses on helping those who still have to sell print make the case for it over digital, how to drive sales and how to make the most of a sales meeting.

The event culminates in the Meet the Media Buyers panel, moderated by Camille Alarcon, publisher of business development tool The Source. The Source is owned by Focal Attractions, parent company of Mumbrella.

On the panel are Nicole Turley, National Investment Director at Starcom MediaVest, Michael Bass, Trading Director at Initiative, Clare Tsubono, Client Services Director at Maxus and Nick Durrant, Chief of Knowledge at Mindshare.

Details of how to book are available here.


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