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Mahlab launches website for the Pharmaceutical Society of Australia

Content marketing agency Mahlab has revamped the print publication for the Pharmaceutical Society of Australia (PSA) and launched a website, in an attempt to meet the needs of its audience.

Mahlab, which was appointed by PSA to review its monthly publication, has developed a new website, which allows the content to live cross platform. Content will now also roll out through a number of channels, including paid social.

PSA national president, Shane Jackson, said he wanted the content to reflect the fact PSA was a national body for Australian pharmacists.

“Australian Pharmacist will be the go-to source of information and education for pharmacists at every stage of their career and we’re pleased to be working with Mahlab to deliver this for our members and for the wider profession,” Jackson said.

Mahlab founder and managing director Bobbi Mahlab, added: “We carried out extensive research to get a deep understanding of what PSA’s target audiences need and want.

“This told us that current audiences want to be able to access Australian Pharmacist content more easily online, which they’re able to do with the launch of the new website and its distribution across social channels. We have also developed a targeted amplification strategy to take Australian Pharmacist content to new audiences.”

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