Intuit Mailchimp calls to Aussies directly in debut Australian campaign

Intuit Inc., the fintech platform behind Mailchimp, has launched its debut Australian brand campaign for the aforementioned email marketing platform, playing on the familiar to raise awareness.

Developed by in-house creative agency, Wink Creative, and communications agency, PHD, the ‘To: Australia From: Mailchimp” campaign leverages the familiar elements of email (in this case, a recipient and navigation bar) to capture the seasoned eyes of Australian marketers.