Maker’s Mark launches Christmas campaign
Beam bourbon brand 
Maker’s Mark has launched a Christmas campaign.
The campaign – which presents Maker’s Mark as ‘The perfect handmade gift’ – will run out of home on sites close to liquor stores.
A promotion element will see buyers of 700ml Maker’s Mark bottle at Liquorland or First Choice get a Maker’s Mark key ring, or a bonus Maker’s Mark wallet if they make the same purchase at BWS or Woolworths Liquor.
The campaign creative was by Fuel CDI.
Ray Noble, brand director, bourbon category, Beam Global Australia, said: “Christmas is a time when consumers might prefer to look for handmade, high-quality gifts that carry a sense of sentimental value. However, many of us still begin our Christmas shopping without knowing exactly what we are going to buy.”
“This campaign not only communicates that Maker’s Mark is a fantastic Christmas gift idea because of its high quality and handcrafted attributes, but that it is also readily available to purchase from your local liquor store,” he added.
Seriously what? Alcohol ad near bottleshop at Christmas, and this gets a run. Sheesh.
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