Mamamia.com.au appoints Rebecca Sparrow as deputy editor

Women’s lifestyle and news site mamamia.com.au has announced the appointment of Rebecca Sparrow as deputy editor.  

The announcement:

June 20, 2011 –

Mamamia.com.au, the site developed by Mia Freedman that has become the ultimate online dinner party for clever, curious Australian women, today announced a new member of its growing editorial team.

Joining Managing Editor Lana Hirschowitz and News Editor Rick Morton will be Deputy Editor Rebecca Sparrow.

For the past 20 years, Sparrow has been a successful travel writer, television publicist, marketing executive, magazine editor, TV scriptwriter, newspaper columnist, secret shopper and novelist.

The team will be headed by Publisher Mia Freedman. Freedman’s career kicked off in 1996 when she became the youngest ever Editor of Australian Cosmopolitan magazine, where she championed the cause of body image.

After becoming the Editor-in-Chief of Cosmopolitan, Cleo and Dolly she left magazines in 2007 to launch Mamamia.com.au, join and chair the National Body Image Advisory Group and write the best selling, Mamamia: A Memoir of Mistakes, Magazines & Motherhood which was released in 2009.

Mamamia now has 250,000 unique visitors, 3 million page impressions and a social media army of more than 55,000 passionate readers who talk, listen and engage.

“Mamamia has grown 400 per cent in traffic in the past 12 months, and we now have almost 100 contributors and columnists. Our editorial team is designed to help curate the day’s most interesting news for our readers to provide the best online experience possible for women,” said Mamamia Publisher, Mia Freedman.

Source: Mamamia press release


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