Man can’t help ‘falling in luxury’ with the new VW Touareg
Volkswagen has marked the introduction of the Touareg to Australia with a story about man who ‘falls in luxury’ with the new sports utility vehicle and can’t help sleeping in it.
http://youtu.be/43T8WILQLpU
The campaign – created by DDB Sydney – also includes web banners and a Fall in Luxury microsite which invites people interact with the Touareg and the character from the TV spot.
Credits:
Volkswagen:
General Manager, Marketing: Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Specialist: Loren Elsegood
DDB:
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam and Nick Pringle
Digital Creative Director: Matt Grogan
Digital Art Director: Ramon Rodriguez
Managing Partner: Nicole Taylor
Planning Director: Nick Andrews
Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy
Project Director: Todd Osbourne
Agency Producers: Brenden Johnson, Sam Meehan
Digital Producer: Ellie Campbell
Digital Design & Production: Tribal DDB
Production Manager: John Wood
Partners:
TV Director: Sean Meehan
Production House: SOMA
Music: Nylon Studios
Photography: Nick Meek
Media Agency: MediaCom
I didn’t really understand why he was sleeping in the car until your explanation. Looks more like he’s been thrown out by wife. He doesn’t really look very happy about it.
I assume VW intended everyone to call it the Toerag?
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Love to see such an ad on a Monday morning. I just hope it’s a good sign for the rest of the week! Congrats. It’s brilliant.
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Love it.
Made me smile.
I agree with G … great ad for a Monday morning.
had no idea where it was going or where it was going to end. original and clever.
😀
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Really like this ad…well done!
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Much too long and drawn out. Very average idea. Expected better after the last few VW ads which were pretty good.
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Weird and impenetrable.
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I LOL’ed at it last night but i think thats because i already loved the Darth Vader one. I think its a great ad for the category, not many brands have fun like this.
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well done DDB…bringing back storytelling to the VW brand….great piece of work
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For some reason anything mediocre with the soundings of Erik Satie makes everything sound … and in this instance, look good. Very average ad.
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Does anyone know the name of the song?
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Hi Tom,
I’ll check and let you know…
Cheers,
Robin – Mumbrella
Erik Satie – Gnossiene No.3, fits perfectly to that sound I would like to think!
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