Man crashes car to gets closer to Miroslav underpants
In a new cinema ad by agency M&C Saatchi, a man deliberately crashes his car just so he can get closer to a pair of underpants.
The tagline ‘Quality best appreciated up close’ is brought to life when a man smashes into another car so he can hug an air-bag covered with a pair of Miroslav briefs.
The campaign will run across print, radio and cinema, but not on TV.
A print campaign with a similar theme ran nationally in fashion magazines as double page spreads.
Andrew Scott, Miroslav head of marketing said: “The core benefit of the product is quality. We knew we had to do more than put a model in the underwear to communicate that.”
OMG…. are you kidding me???
Why didn’t that guy just put his nanna undies on his blow-up girlfriend and cuddle up to that?
creepy much? Why not just wear them as a hat? I can see what they’re trying to do, but I wouldnt remember the brand after seeing it in a cinema
I’m not too sure about this one. Not that funny.
Small company, big cut through
Sorry, somebody out there is having fun…
Odd. A car manufacturer would not be able to use such footage (not that they would want to) as the naysayers would claim it promoted dangerous driving, but you can use it to flog undies.
I agree with John. Plus he wasnt wearing his seat belt in the end shot. Irresponsible? Very. Funny? Not at all.
Arthouse humour. I like.
Absolute load of skid marks!