Marcus Tesoriero and Kent Boswell launch creative and AI-powered film production company

July 29, 2025 8:57

The General Store’s chief creative officer, Marcus Tesoriero, and The Hallway’s head of production, Kent Boswell, have launched Australia’s first creative and AI-powered film production company, after departing their respective agencies several months ago, Mumbrella can reveal.

Aicandy [pronounced “eye candy”] has been established to “blend human ideas with the power and efficiency of AI production, offering a revolutionary new model for brands and advertising agencies ready to evolve at the speed of culture”.

The pair stressed it will have human creativity at the core. Speaking exclusively to Mumbrella, Boswell said the AI is “just a tool”, comparing it to using a camera — without the artist behind it, it is a mere device.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

me 30 Jul 25

This reminds me of the person who had to walk with a flag in front of the newly-invented automobile as the vehicle drove down the road. Very soon redundant.

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