Ooh Media’s Warwick Kiel joins QMS
QMS has nabbed Ooh Media’s group sales leader Warwick Kiel, as it looks to “further enhance” its commercial presence in the Victorian market.
Joining the rival OOH player as its Victorian agency sales director, Kiel will take on responsibilities from Karen Clements, who has stepped away from QMS and the industry to spend more time with her family.
Warwick Kiel
He will report to chief revenue officer Alex Kerley, and work closely with recently appointed Victorian sales director, independent and direct, Nick Crowe.
Kiel spent nearly nine years with Ooh Media, having joined in 2017 as business manager. By 2022, he was group sales leader. Prior to that, he held sales roles at marketing design agencies Zinc and Upstairs Yellow.
“Warwick is an experienced out of home sales professional, having spent almost a decade in the industry, and he is incredibly respected by agency leaders, clients and his peers because of his work ethic and his infectiously positive attitude,” Kerley said of the appointment.
“This is a fantastic appointment for our agency team in Melbourne and for the QMS business as a whole as we continue our momentum in market.”
Kiel said he has “always admired QMS for their people, innovation, creativity, as well as their elite digital out of home network”.
“I’m excited to be joining a team that’s known for pushing the boundaries of what’s possible in outdoor, and I can’t wait to get started,” he said in the release.
His appointment is effective Q4, 2025.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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