Margaret Gee’s to take on AAP with digital press release delivery

Media data brand Margaret Gee’s is to challenge Australian Associated Press with the launch of a digital press release centre ConnectWeb that allows businesses to send press releases using their own customised contact lists.

The service is a challenger to AAP’s Medianet service however Margaret Gee’s parent company Crown Content said it would be focusing on small to medium businesses as the outset.

“AAP aims at the corporate end of the market ,we are really trying to service the mass of small to medium businesses that have the need to market and promote their businesses and their services themselves but don’t have enormous resources inhouse,” said Hugh Martin, CEO of Crown Content.

While Margaret Gee’s Australian media database has been available online for some time, the addition of an online press release centre allows subscribers to create press releases and send information out to the Australian media directly through the site.