Mastercard targets parents with PayPass commercial
Mastercard has released a new campaign targeted at parents encouraging them to use their Paypass contactless payment technology.
The ads created by creative agency McCann Australia shows a young mum avoid an awkward moment through to the speed of payment made possible by MasterCard’s PayPass.
John Mescall, Executive Creative Director of McCann Australia said: “What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This.”
The campaign will launch with a 30-second ad this Sunday and will run throughout the year. Tthe campaign also includes retail out-of-home executions as well as a promotion developed by MercerBell.
Abe Forsyth of Jungleboys is the director of the commercial. He also the MasterCard PayPass commercial ‘Chocolate Dash’ which launched in September last year.
Credits
MasterCard
- Michelle Pilot, MasterCard VP, Head of Marketing – Australasia
- Anthony Dumont, MasterCard VP, Brand Marketing
McCann
- Executive Creative Director: John Mescall
- Creative Director: Joe Hawkins
- Copywriter: Rachel Guest
- Art Director: Celine Faledam
- Producer: Charlotte Wilson
- Art Buyer: Rachel Lounds
- Account Management: Alex Baker & Lisa FitzGerald
- Planning: Karl Bates & Alex Concannon
Production
- Jungleboys
- Producer: Alex Hay
- Director: Abe Forsythe
Music
- Silencio, Sydney
Photography
- Janyon
Media
- UM
Digital
- MercerBell
This is excellent. Great job all!
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