Marie Claire launches WeChat app to target Chinese consumers

Marie Claire has launched an app on social media platform, WeChat, to better target Chinese consumers.

The announcement:

As part of its strategy to target the affluent Chinese luxury consumer and further extend its growing brand reach, marie claire Australia has launched a mini-app on the multi-purpose messaging and social media platform WeChat.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.