Mariner Boating Holidays launches direct mail campaign
The Sydney office of German agency network Kastner & Partners has launched a direct mail campaign for Mariner Boating Holidays.
The front of the card reads, ‘To go sailing, you have to be able to tie a knot’. On opening a card, a knot is tied, demonstrating how easy it is to go sailing.
Credits:
- Agency: Kastner & Partners
- Creative director/copywriter: Ben O’Brien
- Art director: Daniel Foster
- Managing Partner: Kath O’Shea
Nice work. Clean, clear and simple.
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Like it
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BIAA will be most jealous!
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Roped me in…Knot….no wait – yes it did…
nice idea. well executed.
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Pretty sure that card idea has been used for wedding invites for quite a while. Not very original.
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nice tactile piece, makes a change from a low cost low value low open rate spam email
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Genius. See that BIAA? Looks like you get what you pay for eh.
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Nice.
Wish there was more ink-on-paper, engaging DM work like this.
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The wedding invite is an obvious way to use the knot.. this does a lot more with it. Very good.
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Love it! Great work Ben & co.
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