Mark Richardson joins Marley Spoon as CMO
Former Aldi chief marketer, Mark Richardson has joined Marley Spoon as its new chief marketing and commercial officer.
Richardson replaces Kate Whitney who was appointed in January 2020, and has now joined Treasury Wine Estates as chief digital and technology officer. He will commence his new role on 13 February.
Mark Richardson
Richardson departed his role in Aldi last November, and was replaced by former Westpac head of marketing and media, Jenny Melhuish. During his time with the retailer, he launched the brand’s “Good Different” proposition.
The last campaign during his tenure with Aldi was the retailer’s 2022 Christmas spot, with its creative agency BMF.
He said: “I’m proud to join the Marley Spoon team, where I can’t wait to get stuck-in working with the talented team to create deep connections with consumers and customers across many touch points, while driving business goals and sales.”
“Moving into an adjacent category opens so many exciting opportunities; I’m dedicated and focused on exploring new commercial avenues, revenue streams and growing the Marley Spoon portfolio customer base.”
CEO Australia and COO at Marley Spoon, Rolf Weber, added: “At a time when consumers have never been more focused on value and convenience, we’re delighted to welcome Mark to the team to accelerate business growth by elevating our customer retention and brands, making them top of mind for Aussie’s across the country.
“His solid knowledge of the industry and creating disruptor brands will be invaluable as we continue to enhance our offerings to help build a better everyday, just right, just for our customers.”
Richardson will oversee Marley Spoon’s business and portfolio of brands, including Marley Spoon, Dinnerly, Chefgood and bezzie.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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