Marketers need to be content creators to ensure pay rises, claims industry salary guide

More than half of Australia’s marketing professionals can expect only minor pay rises in their next annual review, as employers are unwilling to loosen purse strings, especially if they have to contract digital and social, the 2016 Hays Salary Guide has revealed.

During the past year, 58% of employers increased salaries by less than 3% while 16% did not increase salaries at all.

Peter Noblet, senior regional director of Hays Marketing, predicts employees will soon begin taking matters into their own hands: “41% of employees say they’ll ask for a pay rise in their next review. Meanwhile, staff turnover has already increased in 29% of organisations.”

Noblet noted that the rise of demand for digital marketers is impacting hiring levels and is one area where salaries are increasing due to growing skills shortages.