Houston launches Caroma Cleanflush toilet campaign without showing product

Bathroom design and manufacturer brand Caroma has launched its new rimless toilet, Cleanflush, with a print and online campaign created by Houston that does not show images of the product.

Not showcasing products in a campaign is a first for Caroma with the campaign instead aiming to highlight the benefits of the product for the consumer.

Houston general manager, Joanna Lilley, said: “It was vital that we built a platform and campaign that generated cut-through and a strong connection between brand and audience.

“We wanted to create something very different to what we normally see in the world of bathrooms and toilets.