Marketforce’s Joe Hawkins joins JWT Perth as creative director

Marketforce’s creative group head Joe Hawkins has exited the agency to join JWT Perth as a creative director.

Hawkins was the creative group head at Marketforce Australia for nearly two years after departing 303 MullenLowe as its head of copy.

JWT Perth’s GM Doni Savvides and Hawkins

Hawkins’ departure from Marketforce comes three months after its executive creative director Pat Lennox and senior creative Ben Green announced their departure.

Earlier in February Marketforce also lost its second CEO in six months with Paul Everingham exiting the business. Carat Perth’s Adam Marshall was later announced as Everingham’s replacement.

“It’s fair to say that a lot of planets aligned to make this happen, and I couldn’t be happier. Great agencies not only nurture and encourage a culture that creates effective, and often award-winning work, they also have a habit of being full of some really nice, endearingly humble, talented people.

“The combination of those two things becomes a powerful magnet for attracting the best staff, as well as attracting the best clients. Because at the end of the day, we all want to do great work, with great people, and have some fun doing it,” Hawkins said in a statement.

Simon Langley, ECD at JWT, said this isn’t the first time the agency has attempted to hire Hawkins.

“We are absolutely thrilled Joe has decided to join the team here in Perth. This isn’t the first time we’ve tried to hire him over the years, so it’s exciting that the time is now right.

“He has a proven track record of world class creative and I look forward to our team and our clients benefiting from his talent. On top of this he’s also a lovely bloke.”

Doni Savvides, general manager at JWT, added: “I’m delighted to be working with Joe again. He’s a fantastic creative leader whose ambition matches our own. He’s the perfect person to help continue our positive momentum here in WA.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.