Marketing salaries are on the rise… unless you’re a CMO

The salaries for entry-level marketing roles in Australia have increased, however, the average CMO has taken a $10k pay cut, new industry data has claimed.

Last year, companies were gradually returning to pre-pandemic salary benchmarks, but this year’s economic challenges have heavily shifted the supply and demand pendulum.

According to iknowho’s annual Salary & Market Insights Guide, the starting salary (exclusive of superannuation) for a marketing coordinator/assistant has increased by $5k from the previous year, while the starting number for a marketing manager has increased by $10k.

On the flip side, the average CMO is bringing home $250k, compared to last year’s $260k.

Marketing salaries. [Click to enlarge]

Last year, the salary for a digital marketing coordinator sat between $75-$90k, an executive or specialist at $95k-$115k, and a manager at $110k-$150k. However, this year, those numbers have decreased to $70k-$80k, $75k-$110k, and $110k-$150k, respectively.

“Despite a cool job market, digital marketing budget allocation continues to rise, driven by the growth agenda,” said iknowho’s senior talent partner, Pete Budworth.

Digital marketing salaries. [Click to enlarge]

“Businesses must adapt and innovate to build customer trust and drive personalised brand experiences, making skilled digital marketers essential to meet ambitious growth targets in 2024 and beyond.”

Salaries in the PR and comms space have remained mostly the same, except for an entry-level coordinator role – which has increased $5k. As for agencies, the salaries has increased around $10k across the board.

The report found that salary has overtaken workplace culture as the number one priority for marketers, with 50% of marketers agreeing.

Workplace culture now sits in third, behind flexible working.

This year’s report also delves into the salaries for social and content (marketing and agency), paid media, programmatic, SEO, events, and more.

See below:

Events & sponsorships and PR & communications salaries. [Click to enlarge]

Social & content (marketing) and paid media salaries. [Click to enlarge]

SEO and programmatic salaries. [Click to enlarge]

Social & content (agency), agency creative services and agency office support salaries. [Click to enlarge]

Agency account service salaries. [Click to enlarge]


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