Sir Martin Sorrell speaks out yet again about WPP’s uneasy relationship with Cannes
Sir Martin Sorrell, founder and CEO of WPP, has spoken out about the advertising industry’s “collective seven-year itch” with the Cannes Lions International Festival of Creativity.
The comments follow Sorrell’s decision to cut the group’s delegation in half this year, from the 350 staff members present at the festival in 2016. He also reportedly asked staff to cut around 25% of their expenses.
For the seventh year in a row, WPP was named the world’s most creative parent company at the festival. Sorrell said: “As ever, this award simply reflects the achievements of our wonderfully talented people all around the world, and of course the support of our clients. In the year of our seventh successive win, the industry appears to be experiencing a collective seven-year itch in terms of its relationship with Cannes.
As a supposed champion of Australia’s marketing and media industry why haven’t Mumbrella run an article on Clemenger BBDO Melbourne’s incredible Cannes achievement?
I know the ongoing Mumbrella mantra is about Cannes being full of scam, dodgy voting and industry excess – but when an Australian agency beats the rest of the world at the world’s premier awards show isn’t that worth a comment?
Graham – a classic case of creative catnip for award judges. Is he getting through to young risk takers and lowering the road toll?
You have got to be kidding Mumbrella.
This is unprecedented, astonishing success of an Australian agency, and you roll out the same old BS lines from Sorrell. Yawn.
And well done WPP on winning ‘holding company of the year’ haha talk about fake awards. That’s the first one nobody will care about losing.
I was going to ask where all the call outs on bullshit scam ads had gone from Mumbrella?
Surely scammers are still scamming?
Why are we not having the awesome questioning articles we’ve had in the past about Maccas ads running in the local Church pamphlet etc?
Talking of floored judging processes…. can we assume that Clemenger’s global success will relate to local Mumbrella Awards success?
Probably not.