Masterchef and Glee perform for Ten
Two shows on Ten dominated evening viewing in Wednesday’s ratings. Masterchef won the night with 1.633m while Glee delivered 1.071m.
Chris Lilley’s ABC1 comedy Angry Boys dropped out of the top 15 – 16th for the night with 848,000 viewers. The number is a significant fall on its debut of 1.4m a month ago. However, the show performed strongly in the 16-39 and 18-49 demographics where it was third for the night in both.
Meanwhile, Hungry Beast completed its third series on ABC1 with ratings of 520,000, narrowly beating obesity show Big on Nine which rated 496,000 in the 9.30pm timeslot.
Nine’s triple bill of Big Bang Theory rated 967,000, 924,000 and 900,000 according to preliminary overnight metro ratings from OzTam.
Other than Seven’s News, Today Tonight and Home & Away staples, the network’s best performer was Highway Patrol with 1.054m.
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I wonder whether ABC is happy with those ratings. It’s not like they are trying to attract advertisers by bringing in the younger audience. Turned on a few snippets of Angry Boys during ad breaks last night and it was pathetic. Not funny, not clever…just vulgar and dumb – like trying to appeal to 13 year olds who giggle at swear words. Is that really what Chris Lilley was hoping to achieve?
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Hi JHG,
I suspect that in this case the key demo for the ABC is the younger viewers, which was storming. It looks like the content is highly polarising for young vs old – but I’m not sure it’s a bad thing for them to have a few shows like that.
Cheers,
Tim – Mumbrella
Thanks Tim. However, I would have thought that given Lilley’s track record of attracting a wide audience demographically, the ABC would have been hoping for the same this time around.
Moreso perhaps because HBO has bought into it as well – I can only see it being an embarrassing flop over in the States!
Certainly, the pre-airing media here in Australia didn’t point towards it being a show targeting a much younger audience…
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PS: I still (barely) fit into the “young” demographic they’re supposedly targeting…at least I think I do at age 34…and I don’t get offended by anything really, but I still find it total crap.
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We did some work on how Social the Masterchef Australia is titled: Is Masterchef Australia Social Enough?
Some brand learnings here: http://igo2group.com.au/blog/masterchef-australia/
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I think Angry Boys is good, it’s just not as good as Chris’s last two series. Perhaps our expectations are too high now. The only thing I don’t like about it is S.Mouse, and Nathan and Daniel are getting a bit tired. I love Gran.
Almost 850,000 is still pretty good for the ABC, no?
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Do people that record shows via PVR or watch later on Iview get counted in the ratings. For example my partner watchers Glee so we record via the PVR Angry Boys
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JHG,
if you look closely at the figures, no change that.. look closely at your remote… you’ll find a channel changer button. I’m also suspecting that Chris Lilley is okay with it not being everyone’s cup of tea, and maybe that HBO are fine with that too, considering their success with polarising shows like Oz & Eastbound and Down. Personally I’m happy that there are avenues for shows like that even if I may not like them. But that’s just me….
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Hi
I’m not in advertising or media, but I’ve started reading this site because it’s interesting.
I’ve noticed TV ratings are discussed a lot and I wanted to ask some questions. 10 years ago or so, I used to read about TV ratings, I think in The Age’s Green Guide.
I could be wrong, but I seem to remember them as being much higher, 3 to 4 million viewers for a popular show. Is this true? Are these just state ratings, not national ones? Has TV seen a big decline? I imagine it could have thanks YouTube and torrents and things, but it’s not something I know much about.
Thanks,
Emma
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