Masterchef delivers its highest ratings for 2019, tops all key advertising demographics

Last night saw Ten’s Masterchef deliver its biggest night of ratings for 2019 as 752,000 metro viewers tuned in to the show. It premiered in April to 715,000 and has regularly sat between 550,000 and 650,000 metro viewers.

The show also proved popular in all three of the key advertising demographics, topping the 16-39s, 18-49s and 25-54s.

Masterchef’s 11th season is gaining momentum

Ten’s success continued with scripted dramedy Five Bedrooms, which pulled 519,000 metro viewers to achieve its biggest night ever. It premiered to 507,000 in May.

Shaun Micallef’s Mad As Hell returned to screens for its tenth season, on the same night the titular host was also on Talkin’ ‘Bout Your Generation. Mad As Hell drew 569,000 metro viewers to ABC, following off the back of Anh’s Brush With Fame which saw 641,000 viewers tune in to watch the comedian paint Saroo Brierley, the inspiration behind the film Lion.

Micallef’s other appearance for the evening, Talkin’ ‘Bout Your Generation aired on Nine to 479,000.

Seven News was again the most-watched show for the evening with 1.094m viewers, while Nine News delivered 915,000. Nine’s most-watched entertainment program was Hot Seat with 533,000 metro viewers, while Home and Away topped the entertainment programming for Seven with 673,000.

The Super Switch, which has been scaled back to one night a week after disappointing ratings, brought in just 328,000 metro viewers in prime time, while Seven’s AFL panel show, The Front Bar, drew 405,000.

Sky News aired the second documentary in their New Blood series. Morrison’s Miracle brought in 125,000 subscription viewers, making it the most-watched program on Foxtel and beating the first episode, Toppling Turnbull, which brought in 114,000 viewers.

For metro audiences in the 25-54 key demographic, Ten was the most-watched channel, holding a share of 19.7%. Ten also took the top spot with the 16-39s on 22.6%.

Ten edged close to both Seven and Nine in the overall audience share, holding 15.9%, but it was Seven’s night overall. The channel held a 17.9% share while Nine pulled 16.5%. ABC sat on 12.0%.

In the networks, Seven again took the lead with audience share, holding 26.5% for a narrow win over Nine’s 25.5%. Ten held 23.7% and ABC 16.9%. 10 Bold was the most-watched multi-channel with 5.5%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.