MasterChef winner announcement only just tops 1m for Ten
The winner announcement for the fifth series of Masterchef scored 1.057m metro viewers for Channel Ten last night making it the fifth program for the night and second in Ten’s target category of 25-54s, according to preliminary overnight ratings from OzTam.
Meanwhile, the Masterchef contest show preceding the announcement of Victorian competitor Emma Dean rated 921,000 for Channel Ten, and was sixth among 25-54s. In the final Dean, who trailed by two points going into the third and final round, knocked out Northern Territory competitor Lynton Tapp with a near perfect dessert.
Ratings for the winner announcement fell by over a million of last year’s and are the weakest in all five series. There have been a number of spin-offs of the show including follows a poor season for the show in which ratings have dropped to as low as 650,000 for some episodes.
Previous Masterchef winner announcement metro ratings:
- Series 1: 3.745m
- Series 2: 3.962m
- Series 3: 2.568m
- Series 4: 2.191m
- Series 5: 1.057m
Ten’s chief programming officer, Beverley McGarvey said of the grand final result: “For a show that is in its 10th season, including spin offs such as Junior MasterChef and MasterChef The Professionals, we are pleased so many people still embrace the show.
“There is plenty of life left in MasterChef Australia. We are looking forward to a new, fresh version in 2014 that will appeal to the loyal MasterChef fans as well as new viewers.”
Network Ten has confirmed it has recommissioned the show for a sixth series to air in 2014.
Last night’s grand final was up against Seven’s The X Factor performance show – the top program of the night with 1.36m total viewers and the top program among 25-54s.
The X-Factor on from 6.30pm to 8.30pm competed directly with Masterchef, which started at 7.30pm.
Nine’s Australia’s Got Talent, on from 6.30pm to 8pm, had 1.124m viewers across the five cities, making it the second most popular entertainment show among all people, and fourth among 25-54s.
Seven’s showing of US crime drama Bones at 8.30pm had 1.023m viewers and Nine’s 60 Minutes on at 8pm had a total metro audience of 985,000. Underbelly:Squizzy on Nine at 9pm had 489,000 viewers while Seven’s Castle at 9.30pm had 435,000.
An ABC1 documentary about the late Apple CEO Steve Jobs had 429,000 metro viewers at 9.30pm.
Sunday’s top 15 shows:
- The X Factor Seven 1.36m
- Seven News Seven 1.306m
- Nine News Nine 1.275m
- Australia’s Got Talent Nine 1.124m
- Masterchef – Winner Ten 1.057m
- Bones Seven 1.023m60 Minutes Nine 0.985m
- Masterchef – Final Ten 0.921m
- ABC News ABC 0.857m
- Dream Build ABC 0.719m
- Castle – Episode 1 Seven 0.715m
- Grand Designs ABC 0.687m
- The Time of Our Lives ABC 0.665m
- Modern Family – Episode 2 Ten 0.497m
- Underbelly Squizzy – Episode 1 Nine 0.489m
Sunday’s share:
- Seven 26.1%
- Nine 20.7%
- TEN 14.2%
- ABC1 12.0%
- GO! 5.3%
- 7TWO 3.9%
- Gem 3.5%
- SBS ONE 3.2%
- 7mate 3.0%
- ELEVEN 2.6%
- ONE 1.9%
- ABC2 1.9%
- ABC News 24 1.0%
- SBS 2 0.7%
- ABC3 0.2%
- NITV 0.1%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Well Ten that is a disaster – but accordingly should have been expected !
They have little courage, ability to invest in worthwhile programming and a general lack of experience given the number of program and management changes.
It shall be interesting to see what the next few months offer up for them …I feel it may not be good.
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My prediction is that the next series will recover somewhat.
The pre-series promo of Boys vs Girls was a mistake, not least because it presented this as the theme of the series, rather than the opening week. I’m not sure it ever really recovered from the preconceptions this created.
Also, as Ten has indicated over the weekend, there will be no spin-offs next year which may grow interest in the main show as I’m sure absence will make the heart a little fonder.
Given a fairer wind, I think there is still life in the series.
Cheers,
Tim – Mumbrella
The boys vs girls things was a disaster. Also a disaster, the decision not to show any of the auditions / lead up to announcing the top 26. Especially when some of them were clearly challenged by basic cooking skills. The audience had no one to barrack for or admire in those early days and lost interest. The fact that Noelene has still there towards the end after her fig and cheese ‘stirfry’ in the first week indicates something was very amiss.
This series was less ‘Masterchef’ and more ‘Learn how to cook while the series continues and by the end we’ll give you a book deal’.
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Oh was that 60 Minutes on Ch.9 last night? I thought it was an advertorial for Spanx shapewear. Hard to tell the difference.
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That boys versus girls battle in Masterchef dragged down the series from the start. OTOH how Samira managed make the final is beyond belief. Continual stuff-ups with presentations and preparation (eg. since when did French cuisine use sweet potatoes and corianda?), as well as her dislike for fish and religious aversion to pork and alcohol somehow made her the top 3 in Australia is mind boggling.
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I’m not surprised. The boys vs. girls promotion was very off-putting, and a lot of people seem to have lost interest after the favourite, Rishi, was sent home.
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And what about the mysterious vanishing act by opera singer Clarissa who never re-appreared for the chance to recontest, nor the pre-final masterclass, nor the grand finale. She had some annoying attributes but the way the others ganged up on her was at times a bit cruel. What’s the story on Clarissa?
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