Masters marketing GM departs after just 13 months as Woolies JV continues to bleed cash

November 26, 2015 11:10

Masters head of marketing, Dion Workman, has abruptly departed the troubled home improvement chain after just 13 months in the role, Mumbrella can reveal.

Workman joined the company in October last year as general manager of marketing after a three and a half year spell at Kmart.

He has been replaced at Masters by Luke Dunkerley, Woolworths general manager of corporate marketing.

“Masters can confirm the resignation of its general manager of marketing Dion Workman. We thank Dion for his contribution to Masters and wish him well going forward,” a spokeswoman said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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4 COMMENTS

Groucho 26 Nov 15

Meanwhile the office has been labelled ‘Departure Lounge’

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O'Really 26 Nov 15

Good luck Lukey – I’ll come over and help if you want

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A bread eating duck 26 Nov 15

Has there been much analysis of why Masters is struggling?

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Konrad Markham 27 Nov 15

A bread eating duck. Yes absolutely Adele Ferguson of Fairfax has written extensively on its woes. But look when things go wrong, its all the fault of Marketing. Highly likely Dion was given unrealistic targets and blamed when they weren’t achieved.
Won’t stop Grant O’Brien getting a $10M handshake payout when he leaves though.

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