Match Media takes over media buying on NRMA business
Match Media has added the media buying on its NRMA account where it was already doing the strategy and digital.
The announcement:
Match Media today announces their appointment to handle the total NRMA Motoring and Services business.
Match Media already has a strategy and digital relationship with NRMA Motoring and Services.
However, with the changing media landscape and converging of all channels, NRMA found a need to have just one media partner and following the service and quality of their work on strategy and digital, Match Media has now been handed the offline buying.
This was The National Roads and Motorists’ Association, known as NRMA Motoring and Services, is a member-owned mutual organisation offering roadside assistance, motoring advice, International Driving Permits, travel and other services in New South Wales and the Australian Capital Territory.
Founded in 1920 their vision is to help people every day.
Jana Kotatko, General Manager Group Marketing Brand & Acquisition at NRMA, said of the appointment, “We have had a great relationship with Match for 4 years, where they have added significant value to our business and we are now looking forward to seeing the benefits of their buying approach.
It seemed a natural next step in our relationship, our business is moving fast and separating offline buying did not make sense for the company.”
James Simmons, COO at Match Media added, “It is great to extend our relationship with NRMA Motoring Services, we have a unique approach to offline buying and have been able to demonstrate the benefits of Match looking after all of their business, both from a buying efficiencies point of view but also having all the data allows us to understand the micro effectiveness of all channels and optimise accordingly.”
Source: Match Media release
