Match Media has won the strategy account for NRMA Motoring & Services.
Although the brand did not wish to discuss where the account was held previously, Mumbrella understands that it moved into Naked Communications when Bellamy Hayden was absorbed into the fellow Photon agency two years ago.
The appointment came “after a competitive review of the market”.
According to the NRMA announcement: “The win covers the NRMA brand as well as membership acquisition and retention, Thrifty Car Rentals, and a range of services including Safer Driving School, Batteries, Car Electrics and Windscreens.”
Jason Stidworthy, Head of Marketing & Digital, Members & Brand, said in a statement: “NRMA decided to review the strategic component of its existing media agency business partners. We elected to appoint Match as the agency to take us forward as our preferred partner in Media Strategy. They had the right blend of people, strong digital understanding as well as being very experienced in Media Strategy”.
Media buying was not under review and will continue to be managed by Mediacom.
Last week Match was named media agency of the year at the Mumbrella Awards.
John Preston, CEO of Match Media, said: “NRMA Motoring & Services is a very well-known brand and we are proud to have them as part of our roster of strategy only clients such as Pepsi, Pfizer, Ateco Automotive and IKEA. We are looking forward to working with the diversity of businesses that make up NRMA and helping them with the business challenges they face.”