Matt Granfield joins Heritage Bank as marketing manager

Matt Granfield, the former head of digital strategy at Queensland agency Memery and author of HipsterMattic, has been appointed marketing manager of Heritage Bank.

Granfield’s brief is to bring the customer-owned bank’s People First proposition to life across all media.

The bank’s GM of marketing Jane Calder said: “In 2012, digital is obviously a hugely important part of any bank’s marketing strategy, but Matt has a really broad perspective on the whole marketing mix from his work as a marketing journalist and running agencies at various points on the spectrum, so he’ll be a real asset to the marketing team.”

Heritage Bank works with Brisbane ad agency BCM and Sydney-based digital and search agency DGM.