Matt Porter quits AdNews editorship for agency PR

Matt Porter AdNews MUmbrellaAdNews editor Matt Porter is leaving the Yaffa Publishing magazine for a career in PR with M&C Saatchi among his first clients.

Porter, whose last day will be May 21, will join his wife, former Yaffa staffer Tracey Porter (nee McEldowney), at her agency Traceability. He will initially be based for much of his time at the offices of M&C Saatchi.

Porter joined AdNews at the beginning of last year and became editor in mid March after the departure of Andrea Sophocleous.  

Porter told Mumbrella: “AdNews is a fantastic title and it is a privilege to have been the editor.”

At more than 80 years old, AdNews is Australia’s longest established advertising magazine.

Mumbrella understands that no decision has yet been made on a successor for Porter at AdNews. The current deputy editor is Richard Cann, who rejoined the title in 2008 after previously working there from 2000 to 2002.

Porter is the latest in a long line of AdNews and B&T staff to move into roles handling agencies’ trade PR.

Sophocleous’ clients include Clemenger BBDO Sydney, Three Drunk Monkeys and Mr Mumbles.

Former B&T editor Danielle Veldre looks after word of mouth agency Soup.

Former B&T journalists Andrea Kerekes and Rochelle Burbury’s agency Access PR has a raft of agency clients including Starcom, BWM, Amnesia Razorfish, search agency Outrider and PDM. It also represents media owners including Freeview, Newspaper Works, nineMSN, ACP and SBS.

Ex B&T Melbourne writer Nichola Patterson looks after Clemenger BBDO Melbourne, Proximity Melbourne and Carlson Marketing.

Ex AdNews media editor Barbara Messer looks after Droga5.

Ex AdNews editor Sam Tannous looks after Kastner & Partners, search agency DGM and Torch Media among others.


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