Maven PR to help families capture memories with Tinybeans PR account win
Maven PR has won the PR account for family photo sharing application, Tinybeans.
The indie public relations agency’s work will consist of creating and deploying a full-scale PR strategy for the photo platform, particularly via creative campaigns and media relations channels.
The main objective of the new partnership is to build Tinybeans’ brand presence within Australia, strengthen audience engagement, and grow the application’s reach in the market by promoting its values and unique capabilities.
Tinybeans’ chief executive officer, Zsofi Paterson, said it was Maven PR’s ability to develop emotional, compelling stories that resonate with audiences that meant they were the right choice to help Tinybeans grow.
“We are excited to work with Maven PR to elevate our brand in Australia,” said Paterson.
“Their innovative approach and dedication to storytelling align perfectly with our mission to foster love, not likes, by helping families capture, share and treasure their everyday moments privately and securely.
“We look forward to achieving great things together.”
Similarly, the PR agency’s director and founder, Sophie Muir, expressed her excitement at working with Tinybeans as it presents an opportunity to exercise her team’s passion in promoting positive change.
“We are thrilled to join forces with Tinybeans,” Muir said. “Tinybeans is a cherished resource for families, and we are excited to contribute our strategic insights and creative prowess to help them connect with even more parents across Australia.”
“Our team is passionate about supporting brands that make a positive impact on everyday lives and with everything we see in the news on a daily basis around deep fakes and the mis-use of images of minors, there’s never been a more vital time for an app like Tinybeans.”
With more than 900,000 users each month, Tinybeans provides families with a tool to securely share their private photos without worrying about misuse or unlawful access.
It’s the newest client Maven PR has added to its roster, in addition to Parkhound, Heineken, Piazza D’Oro coffee, and Spacer.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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Maven PR
Sophie Muir
Tinybeans
Zsofi Paterson
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